Fascinating behind the scenes take on this campaign by Rob Stiltanen, part of Lee Clow's creative team who put together this campaign for Apple while at Chiat/Day: http://onforb.es/1hdRgRW. I love how Jobs initially thought the script was "shit". He is descrived as a mix of "Michelangelo, Mies van der Rohe and Henry Ford—with some John McEnroe and Machiavelli thrown in".
"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules.