Wednesday, 31 October 2012

Hegarty on Advertising

Quotes from the book:
- creativity is not an occupation, it is a preoccupation
- ideas are the most egalitarian thing we do. They can be done by anyone at anytime
- advertising: putting one culture against the other, seeing radical, innovative ideas sublimate convention
- on ideas: the more you process it, like food, the blander it gets



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