Saturday, 3 November 2012

Viva Long Copy | IBM's 4 Page Ad

I love this ad.

IBM publishes a celebratory 2,592-word four-page ad. The ad was featured for one day in U.S. issues of the Wall Street Journal, New York Times and Washington Post and now is accessible only online.

add in pdf format here:

I particularly love the message: long term business thinking counts.  I like the stark contrast to teh increasingly loud Schumpeterian Gale - destruction of large companies, highlighted by the IBM ad.

"Nearly all the companies our grandparents admired have disappeared. Of the top 25 industrial corporations in the United States in 1900, only two remained on that list at the start of the 1960s. And of the top 25 companies on the Fortune 500 in 1961, only six remain there today"

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